If there’s one thing that many startups fail to work on, it’s brand creation. Brand marketing goes beyond basic marketing and helps establish your company’s reputation in your niche.
Before you can think about selling your products and services you need to focus on creating a brand. Brand awareness and brand recognition are the keys to increasing sales.
Here’s our guide on creating a brand for new entrepreneurs and small businesses:
1. It Starts With SEO
Your first step is to work to improve the brand you need to conduct a product market fit survey as well as Search Engine Optimization (SEO) refers to optimizing your website and content to improve search engine rankings.
You can research how long do SEO changes take to get an idea of how they’ll help your brand in the long run.
You want to start by doing keyword research. Start by looking for the most popular keywords in your niche. Use these keywords in your written content such as:
- Blog posts
- Press releases
- Website copy
- Product descriptions
- Social media captions
- ad manager system
- Video and Podcast descriptions
- American trends panel
This is one of the best ways to get your brand out there. Before you try the other steps to improve brand awareness, start with your Long Island SEO.
2. Choose a Great Name
Choosing a great name for your company might sometimes be harder than writing a 100-page white paper!
You need a name that’ll stick out and bring intrigue. “Personal Computers, Inc.” wouldn’t work and neither would “Great Computers, LLC.” But “Microsoft” and “Apple” have intrigue.
Think of a name that’ll last for generations. You can choose something obvious, something mysterious, or your surname to get an idea of what’s worked in the past.
Consider a name that’s easy to pronounce, can transcend cultures, and is as short as possible.
3. Choose a Great Logo
The next step after you’ve chosen your name is to create a logo to represent your brand.
The ultimate goal should be that consumers will see the logo and immediately think of your products and services. When you see the “Swoosh” logo you think of the shoes and other athletic products that Nike sells.
Always hire a professional graphic designer and be willing to pay a high price. This is something that many aspiring entrepreneurs fail to do because of the high costs.
4. Choose a Color Scheme
While you don’t have to stick to this at all times, you want to consider a color scheme to associate your brand.
When you see a white box with a laptop inside it, you’ll assume it’s an Apple laptop. If you saw a dark blue soda can from afar, you’ll assume it’s a can of Pepsi.
Consider what colors will work well for your brand. If you sell food, red is often associated with taste and appetite. Blue is associated with calmness. Black is classic and works for a more serious profession or service.
This color scheme should get used throughout your business. You can use it for your logo or the background for your logo. For example, Coca-Cola usually writes its text in white. But the background is always bright red.
Likewise, Victoria’s Secret will give you your order in a pink bag and your products will be wrapped in pink tissue.
Choose a color that’s appealing to the eyes and that stands out from other brands. This will take some time so try different variations of a particular.
5. Promoting Causes
This is one of the biggest dilemmas for many brands and ultimately, can cause their downfall.
Entrepreneurs are often conservative by nature as running a business is a risky venture. As a result, they’ll try to fit in or conform so as not to upset potential customers.
Often, this can work and is a great approach for many businesses. But it’s not if you want your brand to stand out. You also have to stay true to yourself and not try to jump on the latest trend.
Doing so will help you in the short term and kill your brand in the long term.
For example, many corporations will take a political or social stand to show solidarity with their country. However, they’ll then partake in actions that contradict these very beliefs!
Consumers will see through this charade and reject your brand. While corporations can survive this, your brand won’t!
You must also promote what you believe in, not what’s popular. For example, if you ran a fitness company you might get tempted to promote steroids. It might even become popular among your competition to promote steroids.
But if you know that steroids are dangerous, you won’t promote them. If you do, it might help initially but in the long run, it’ll show that your brand lacks integrity.
6. Have a Personality
This is crucial for many small businesses and even freelancers. Imagine if you’re a copywriter trying to compete with other copywriters.
How do you expect to differentiate yourself if you only discuss your services? You want to show that you have a well-rounded personality outside of your work.
Many internet entrepreneurs are great inspirations on how to develop your personality.
For example, Dylan Madden offers motivational content to aspiring freelancers. Nabeel Azeez speaks about his religious faith. Kyle Trouble has acerbic takes on the state of the modern world.
Have a great personality and your customers will keep coming back to your brand.
That’s How to Get Started With Brand Creation
Now you know how to get started with brand creation and can increase brand awareness for your business.
Start using SEO to improve your written content. This is a crucial step to increasing your rankings on search engines.
Next, you want to come up with a great name, logo, and color scheme for your brand. Think carefully about promoting causes and which ones you should promote. You should also craft an interesting personality so that your brand doesn’t come off as bland.
You can find more great brand startup tips on our website.